The truth is, data is not just numbers, it’s a story. Are you using data to your advantage? Are you using it responsibly? Legally? Can you confirm you are accessing the right information? Data already plays a key role in marketing strategy and with the increasing awareness of privacy and security, marketers have even more to prove. This workshop is not for the entry-level marketer. We get granular to expose possibly implications that come along with each topic to help you understand if and how this should be incorporated into your business’ strategy.