Jorge Zuloaga Presenting at NJAMC

Jorge Zuloaga Presenting at NJAMC

AI – probably one of the hottest buzzwords out there. Machine learning allows us to automate and accelerate processes, but how purposefully are you using the technology?  

I had the pleasure of sitting down with Jorge Zuloaga, Senior Director at Big Squid, prior to his panel discussion at our upcoming NJAMC event. Jorge lives and breathes AI. And I don’t mean in the way you or I use it to decrease our workload and improve ROI. He is fully immersed in the mathematical details and implications!

Of course, I had to ask ”what’s the key to better utilizing AI and machine learning?”. I was poised… ready to quickly note down technical terms I didn’t recognize to look up later. But his answer was surprisingly simple and yet one that we often don’t put enough thought into.

Jorge told me that the most important thing to ensure productive results is fully understanding your end goal. I know at first it sounds obvious! But then I started to think about how often I start a project with only broad, nonspecific goals in place.

Want to learn more? 

Jorge and his team have invested in creating content to educate people and help them understand what questions they should be asking.

And before you attend, don’t forget to prep! Here are a few assets Jorge recommends you check out to get the most out of the event:

Data & Analytics Homework

Data & Analytics Homework

John Stefek Presenting at NJAMC

John Stefek Presenting at NJAMC